About House Wine
House Wine helps wine enthusiasts, collectors, and professionals manage their collections with AI-powered tools and beautiful, shareable shops.
An initiative by Arno Gregorian
House Wine is an initiative by Arno Gregorian. I'm a great wine lover—I love drinking, sharing, and collecting wine. I also enjoy making my own wine at home and have had the amazing experience of helping out on a vineyard in the Rhône Valley.
My personal taste runs to beautiful old Grenache, Nebbiolo, and Pinot Noir. Armenian wines hold a special place in my heart.
I built House Wine so that people like us—collectors, enthusiasts, and anyone who loves sharing good wine—can catalogue, present, and share their bottles without the hassle. I hope you enjoy using it as much as I enjoy building it.



Our Mission
We combine the power of artificial intelligence with intuitive design to make wine collection management accessible to everyone. Whether you're cataloguing a personal cellar or running a shop on the secondary wine market, House Wine gives you one place to organise, share, and sell.
Key Features
- AI-Powered Image Analysis: Photograph your wine bottle and let our AI extract producer, vintage, region, and more automatically.
- Public Wine Shops: Create customisable shops to showcase your collection—public, password-protected, or invite-only.
- Smart Organisation: Filter by country, region, vintage, type, and custom categories.
- Image Enhancement: Automatically optimise and enhance bottle images for a professional look.
- Customer Inquiries: Manage cart requests and messages from your shop in one place.
Who We Serve
House Wine is for:
- Wine collectors managing personal collections
- Wine retailers and merchants
- Restaurants and sommeliers
- Wine enthusiasts organising their inventory
- Anyone who wants to showcase or share their wine collection