Wine collection tools for enthusiasts and professionals
House Wine brings together AI-powered cataloguing, beautiful public shops, and smart organisation—so you can manage, share, and sell from your collection with ease.
AI-powered wine analysis
Take a photo of any bottle—or a whole case—and our AI reads the label to extract producer, vintage, region, grape varieties, and more. No typing required. Works for single bottles and wine deals and bundles too.
Public wine shops & the secondary wine market
Turn your collection into a proper shop with its own subdomain. Perfect for the secondary wine market: private collectors, merchants, and wine clubs can list bottles, set prices, and receive inquiries. Shops can be public, password-protected, or invite-only.
Wine sharing and discovery
Wine sharing is at the heart of House Wine. Share a link to your shop, let subscribers get daily updates when you add new wines, or invite specific people to a private list. Great for sharing with friends, clients, or your mailing list.
Organisation that scales
Filter by country, region, grape variety, vintage, and type. Use custom categories per shop. Track quantities, prices, and condition. Whether you have a dozen bottles or a cellar, everything stays searchable and manageable.
Your wine shop, your way
House Wine gives you a complete online wine shop with tools built specifically for wine sellers. No tech skills required — just add your wines and start selling.
Instant shop setup
The moment you sign up, a shop is created for you. Set it public, pick a subdomain, upload your logo, and you’re live. Add wines by snapping photos — our AI fills in the details.
Custom domains
Connect your own domain name and run your shop on a URL that matches your brand. DNS setup is guided step by step, and SSL is automatic.
Cart & inquiry system
Customers browse your wines, add bottles to a cart, suggest their own price if you allow counter offers, and send a single inquiry. You accept, reject, or convert it straight into a sale — or let customers pay online instantly.
Online payments with Stripe or Mollie
Activate Premium Shopping (€20/month or €200/year) and connect your own Stripe or Mollie account. Customers check out directly on your shop — by iDEAL, card, or Bancontact — and funds land in your account, not ours.
Automatic invoicing
Every paid order generates a sequentially-numbered PDF invoice and emails it to the customer as an attachment. Per-bottle VAT scheme is supported — standard VAT, margin, and exempt items can coexist in one cart, with the correct legal wording on the invoice.
Sales & revenue tracking
Record sales manually or convert inquiries. Track revenue, cost, profit, and conversion rate. See monthly trends and identify your best-selling bottles.
Shop analytics
See how many visitors your shop gets, which wines are viewed most, how many are added to carts and favourited. Weekly stats emails keep you informed without logging in.
Subscriber management
Let visitors subscribe for daily or weekly digests of new wines. Control who can subscribe — open, invite-only, or via referral links. You see every subscriber and can manage access.
Categories & featured wines
Organise your wines into categories and subcategories. Highlight specific bottles as featured. Customers can filter and search by producer, country, vintage, grape variety, and type.
Delivery options
Configure pickup, shipping, or custom delivery methods with prices. Customers select their preference when submitting an inquiry.
Producer pages
Create dedicated pages for the producers you carry. Each producer gets their own profile with logo, description, and a view of all their wines in your shop.
Built-in messaging
Communicate with customers directly through the platform. Every inquiry has a message thread — no need for external email chains.
Flexible visibility
Make your shop fully public, protect it with a password, or restrict it to subscribers only. List it on the marketplace or keep it private. You control who sees what.
Branding & about page
Upload your logo, set a background colour, write an about page with photos and opening hours. Your shop looks and feels like your own site.
Wholesale (B2B)
Add a separate price tier for invited trade buyers — importers, restaurants, retailers. Set wholesale prices per wine, enforce minimum order rules, and manage buyer access from one place.
Start selling in minutes
Create your free account, add your first wine, and open your shop to the world.
Get started for free