Build a community of people who love what you make

Subscribers, not just customers

Anyone who visits your shop can subscribe with their email. They opt in to a daily or weekly digest of new arrivals, drops, and updates from your estate. You see every subscriber by name, when they joined, and what they have bought.

Run an open list, an invitation-only list, or a referral list — where existing customers can invite friends. Your community grows with people you actually want, not random sign-ups from a giveaway.

Direct messaging, no inbox chaos

Every inquiry, every order, every question lives as a thread on the order — not lost in your personal inbox. You reply from the dashboard, customers reply from the email. Both sides see the full history, including price discussions, shipping arrangements, and tasting notes.

Counter-offers are first-class: a buyer can suggest a price, you accept, decline, or counter — with everything timestamped and stored. No “which email was the last one?” ever again.

A real about page, not a contact form

Tell the story of the estate: who farms the vines, which parcels you replanted last year, what the cellar smells like in October. Photos, opening hours, tasting visits, a map. A proper about page does more for trust than any logo or banner.

Your producer page — anywhere your wines turn up

Every wine you publish is linked to your producer page on House Wine. When a buyer finds one of your bottles in a marketplace search, a vintage chart, or a grape variety page, they can click through to your story and your full current list — even if they arrived from somewhere else.